Keyword research is an SEO study that explores the way in which people enter search engines with popular words and phrases. Exploring keywords enables marketers to better understand the requirements and challenges of competing for these terms in the organic search results, in order to guide optimization efforts.
What is keyword research?
Keyword research is about verifying the number of times people search for specific keywords, and at the same time investigating the spelling language people use to research an idea or topic.
Therefore, researching popular keywords is not only a big part of search engine optimization, it is also an important element of content marketing as a whole. This research helps us learn more about user needs and stay current in the ever-changing spelling language of the search environment. By searching for words that people write to search engines and creating content with this research will provide more accurate traffic to your site.
How is keyword research done?
Keyword research starts with the main keyword or seed keyword that has an idea feature. This word can come from your industry knowledge or products and services you offer.
First you need to create a keyword list. Note the terms you’ll discover when navigating websites and social networks to diversify the list of keywords. When a good list occurs, review and note how popular each keyword is and its position for you and your competitors on the search engine result pages. I recommend using a tool to do this faster.
To measure keyword volume and competition values, Google Ads is perfectly suited and free. However, the Google Ads Keyword Planner does not display the SERP results, ie, the positions in the search result sequence. You must use a separate application for SERP results.
When you search for your main term, you will get detailed information about the word’s popularity and difficulty. This research will bring you new keyword ideas.
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