When you work with an SEO expert, you will encounter terms and concepts related to SEO, digital marketing and various analysis, if you do not know exactly what they mean, this guide is for you.
Knowing these terms used in SEo expertise will help you better understand search engine optimization studies. These concepts can often have different meanings depending on a specific industry or concept. Our topic is SEO expertise. That’s why I tried to explain what 100 SEO-related concepts or terms mean.
SEO Terms and Concepts Used by SEO Experts
When you visit a page, the web server may redirect you to a different page. Routing can be temporary or permanent. A 301 redirect is a permanent server redirect. It doesn’t make any difference if you are a user, but it makes a difference if you are a web developer.
Permanent redirection is a method of telling search engines that the user is constantly changing the address of the page that is trying to access, that the site will move its address to a new address, regardless of the page rank it has in terms of SEO.
Some of the other types of redirects:
- 302: Moving Temporary Content
- 307: Temporary Redirect
- 410: Content Deleted
- 451: Content removed by law
Google Ads with AdWords new name
AdWords, with its new name Google Ads It is a Google advertising program that works with the “Pay Per Click” system.
AdWords sites are websites designed to generate revenue with Google AdSense Ad or MFA.
Affiliate can mean many things in different industries, but in terms of SEO, Affiliate promotes services or products sold on other websites or businesses for a commission or fee.
An algorithm or “algo” is an equation used by search engines to determine which pages and sites to rank in search queries. This issue comes up frequently with Google’s Penguin and Panda programs. SEO experts closely follow the algorithm changes and take measures on their websites accordingly.
An ALT tag is the HTML attribute of the IMG tag. Gives information about the images that an IMG tag has been attached to. If the image cannot be loaded, the ALT tag is displayed. ALT tags have SEO value as they inform search engines in your images. SEO experts especially try to use the alt tags of the images correctly, it is effective in SEO.
Anchor Text – Anchor Text
Like ALT tags, anchor text is a description of an image or graphic in your site’s HTML. It is not visible to users. ALT text is important because search engines only read ALT text for images instead of actual images.
Analytics – Analytics
This term refers to a software program that helps collect and analyze data about the use of a website. Some programs are paid, but others like Google Analytics are free. SEO experts use these programs at a good level to analyze all the features of a website as well as the expectations of the visitor audience.
Link text is the display text of a link from a website. When you enter a web address, it will be underlined and blue. The text explains what the page is about and what you will see if you click on the text.
Astroturfing is the process by which a site tries to advance a commercial or political agenda while trying to be neutral in a social group.
Authority – Authority
It describes the amount of trust a site gives to a search query. This authority takes value in content and related links from other trusted sites. Efforts to increase the credibility of a site are one of the issues that an SEO specialist makes the most effort.
When a site has many links from other relevant expert or hub sites, it is considered an “Authority Site”. Authorized sites occupy a higher position in search results. SEO experts work to get references from such sites.
B2B AND B2C Websites
B2B (Business to Business) refers to web portals used between Businesses. B2C (Business to Customers) are websites that provide interaction between the Business and its Customers. Most websites are B2C.
A backlink is a link to the website from another website. It is one of the ways to improve your site’s search engine rankings. SEO experts try to get links to websites naturally and develop strategies for this.
Black Hat SEO
This term refers to unethical or manipulative SEO practices. These tactics directly go against the guidelines outlined in Google’s best practices. It can damage your site and even cause it to exit search engines. You can be sure that SEO experts using Black Hat SEO techniques will harm your website.
This familiar term refers to a website that regularly provides content. Blogs are used by companies as well as by individual users. It is published through a content management system such as Blogger or WordPress. It is among the duties of SEO experts to determine the topics of your blog posts according to your target audience.
Bookmark – Bookmark
If users want to return to the site later, they bookmark websites. In addition to bookmarks, the site’s link is saved in your web browser for reference. Social bookmarking sites allow users to share different websites with other users. Linking to your site on social networking sites strengthens your SEO.
Bot refers to an independent program that performs a task. Robots, spiders or crawlers are the most commonly used bots. Search engines use bots to find sites and add them to their index. SEO experts optimize websites so that bots can crawl in the most efficient way.
Bounce Rate – Split Rate
The percentage of users who entered a site and left immediately without clicking on other pages. Also expressed as the bounce rate. The fact that users leave your site quickly will have a negative impact on your SEO. Bounce rate is usually related to your website design and user experience, but it can also be bounce rate on slow running websites. SEO experts identify and fix negative factors that affect your bounce rate.
Bread Crumbs is a way for the user to understand where they are on a site and know how to return to the homepage or where to start. It is usually located under the menu at the top of the web pages. Bread Crumbs feature can be optimized by SEO experts using the schema markup method for rich appearance in search results.
Basically canonical problems refer to duplicate content. It’s a difficult problem to avoid at times, but SEO experts can fix these issues using the noindex meta tag and 301 server redirects. Canonical tags help determine which pages with the same content take precedence.
Canonical Tag – Canonical Tag
A canonical tag is an HTML linker that informs search engines about content created by web developers of duplicate content pages. It is placed in the HEAD section of the HTML structure. It notifies the search engine that the current page is a duplicate of the page found under the address specified in the canonical tag. The tag transfers all rankings to the canonical page. SEO professionals perform this task regularly because duplicate content is a negative situation for your browsing budget and SEO.
Canonical URL – Canonical Address
This URL is the best address a user can find what they are looking for. You can have multiple pages on your site for some topics, the SEO expert will help search engines understand which address leads a user to the best source of information by specifying which URL is canonical.
Click Fraud – Fake Click
Click fraud refers to fraudulent clicks that are normally made by the publisher on pay-per-click ads for unfair profit.
Cloaking – Hiding
Cloaking is the design of a web page to show different content to people and to search engines. It is to mislead search engine spiders with certain keywords but provide completely different and unrelated content to users. If you get caught cloaking, you can exit search engine results altogether.
CMS refers to a content management system. Blogger and WordPress are CMSs that enable publishers who are not well versed in coding skills and website development to create content.
It is the bait application where a developer changes the content of the site after reaching high rankings in search results.
Comment Spam – Comment Spam
Comments under a particular post or story are comments that are absolutely unrelated to the content above. Spam often redirects users to a completely different site or link.
Content – Content
Content is all kinds of visuals and texts that appear on the interface of the websites and presented to the user. Search engines are content-oriented, so the SEO expert focuses on content.
Contextual Ads – Contextual Ads
These types of ads are related to the content on the site. Refers to content-related ads.
Conversion is a person’s measurable goal on a website. These goals can be clicks, subscriptions, sign-ups, and sales. The final transformation is selling. An SEO expert plans and implements the conversion phase of a visitor to a customer who buys a service or product.
Conversion Form – Conversion Form
Conversion forms allow the SEO Expert to gather information about the site visitor. The information helps you keep track of potential customers from users who clicked on your site.
Conversion Rate – Conversion Rate
With this ratio, the SEO specialist reveals the percentage or percentage of users who meet the conversion goal.
CPC – Cost Per Click – CPC
It is a search engine advertising model that charges Per Click. It is the rate paid to the advertiser.
CPM – CPM
It means the cost per thousand impressions. It is a statistical measure used to measure the average cost or value of a CPC ad.
Crawler is a program that scans the website through the link structure to collect data. The SEO expert takes the necessary measures to increase the efficiency of the crawler.
CSS – Cascading Style Sheets
CSS are script pages that explain to the browser how to display links, text, headers, and other elements in the web interface to the user. It is used to improve the appearance of user interfaces in web design.
Deep Linking – Deep Linking
A deep link is the anchor link that an SEO expert gives to access a particular element of a page within a website. It is useful in SEO.
Directory – Directory
Directories are like telephone directories for websites. You submit your site to a directory to help people find your site. The most popular of these types of sites are Yahoo! Directory and Dmoz. Most directory sites don’t mean anything to your SEO, they can sometimes hurt.
Dofollow links are standard HTML links that do not have the rel = “nofollow” attribute. They are valuable for SEO. SEO experts try to get dofollow links on relevant websites in their link building strategies.
The domain name is the unique main web address for your website. Domain names are rented periodically from hosting companies.
It is a web page created to drive traffic from the search engine. A login page is used to redirect users to a different site or page and is also known as app cloaking.
Duplicate Content – Duplicate Content
Duplicate content is content that is similar or identical to content on another site or page. Duplicate content of a page is noticed by search engines but not positively evaluated. The SEO expert checks for duplicate content on your site because this type of content reduces the positive signal from the search engine.
E-Commerce – E-Commerce Site
E-commerce site is the name given to websites that sell products, it is developed for retail sales.
FEED – Feeding
A feed is content sent to users through specialized programs or sites such as news aggregators. The SEO expert adds your website’s feed to all possible feeds, making it noticeable.
FFA – Free For All
FFA is a page or site that generates links on any topic and provides irrelevant content. These are also known as link farms and are used only for the purpose of promoting rankings. The benefits in SEO are almost nonexistent. They are considered negatively by search engines.
It refers to the point where the page on your site breaks off from the bottom of a monitor or browser window. Fold is known as the part where users don’t continue unless they can find content to read. Search engines value the content at the top of the page because this information is the first thing a user sees when visiting your site.
Frame – Frame (i-frame)
Frames are a way to display content by calling up content from another source. Frames can be bad for SEO because bots sometimes can’t crawl properly. It also reduces the type of text and makes the content difficult to read for most users.
Getaway Page – Landing Page
Page designed to attract traffic from the search engine and redirect it to another site or page. Login Page.
Gadget – Gizmo
Gadgets or gizmos are small apps used for specific functions such as IP address display or hit counter on sites.
Google bombs are a way of manipulating Google search results for a funny purpose. Such as writing content for the phrase “like that of stupidity” and lining up with the consequences of a politician’s name.
It is trying to lower a site’s rank by sending links from bad sites. It is not known whether it will work.
When the program for SERPs (ranking results) was changed, this caused a major breakdown in the Google algorithm. It is an ascension brought forward by those who were not satisfied with the explanations Google brought to the problem at that time.
Googlebot is a version of Google’s spider program.
Google Juice – Google Juice
Google juice is the amount of trust or authority a site receives from Google and that comes from links to other pages. It is a very important SEO criterion for an SEO expert.
Google, Yandex! and Microsoft. The biggest search engines
Titles – Titles
Headings are text placed inside the H1 or H2 heading tag on your website. These texts are larger and darker than other text on the page. An SEO expert will try to find interesting phrases that pass your keywords to optimize your titles.
A hit occurs when a server submits an object, graphic, file or document. Measuring web traffic used to be this way, but now it is irrelevant.
Hub is an expert or trusted page that provides high quality content.
HTML is the piece of code your website reads by search engines.
Impressions are actions and interactions a user performs on a web page in a single session. The SEO expert analyzes these interactions and determines the pages that need optimization or uses them in strategy development.
These types of links are a source of trust and pagerank. A link to your site from a trusted site will boost your SEO and ranking.
It is the root database of websites and their content used by search engines. Indexing means adding a web page to a search engine’s index.
Indexed Pages – Indexed Pages
Indexed pages are pages stored by search engines. The SEO expert determines which pages do not need to be indexed to best use your crawl budget.
Inlink is the same as inbound link.
Internal Link – Internal Link
An internal link is a link from one page to another on the same website. The SEO expert creates links on related pages within the site and references both the search engine and the user.
Keyword refers to a single word or entire term that a user would enter into a search engine to find information on a particular topic. The SEO expert determines the keywords and divides them into their types according to search purposes.
Keyword Cannibalization – Keyword Channeling
Keyword channeling is the repeated use of the same keyword on many pages on the same site. It can prevent search engines from determining which page is best suited for the keyword.
Keyword Density – Keyword Density
The ratio of words on a page to the same keyword is known as keyword density. As with Keyword Cannibalization, keyword density can do more harm to a site than it can help.
Keyword Research – Keyword Research
With this research, the SEO expert determines which keywords are suitable to target a specific audience.
Keyword Spam – Keyword Stuffing
This is the practice of using the same keyword excessively within a site.
Landing Page – Landing Page
The landing page is the first page that will open when a user clicks on a link in the search results.
Latent Semantic Indexing – LSI – Hidden Semantic Indexing
LSI refers to groups of words that search engines are frequently associated with in a document. Not all searches contain a specific word and most consist of at least three. The SEO expert will analyze the content on your page and search for similar phrases to support your main keyword.
Link – Link
A link is an element on a web page that, when clicked, redirects the browser to another page or to another part of the current page.
This app allows for linking through the use of a high degree of viral content. These links may include content audio, video, images, graphics or text.
Link Building – Link Building
Link building is link building efforts to your website for improved search rankings.
It means avoiding linking to bad sites.
Linkerati are forum posters, resource guards, bloggers, content creators, or Internet users with link targets for traffic generation purposes.
Link Exchange – Link Exchange
A link exchange is a reciprocal link. Unlike directories, link exchanges provide links to sites that are of little value and do not follow quality assurance.
Link farms are groups of websites that link together solely for the purpose of improving rankings. These assets are considered “black hat” SEO techniques and are not good for SEO.
Link water is another way of expressing trust, authority, or page rank.
Links to your site by accepting another site as a reference.
Two sites that are linked together for page rank only are known as link partners. Synonymous with link exchange or reciprocal link.
This term refers to the measurement of a website based on its value and the quality of the sites linked to it.
Link shaping is a tactical hierarchy created using a link’s “nofollow” to make some links on your site unimportant for SEO.
Link spam is also known as comment spam.
Also known as anchor text. Search engines use anchor text to determine the relevance of the referring site and associate it with the content on the landing page.
These types of searches contain a longer, more specific set of search queries and are narrower in nature. When users search with a long-tail keyword, they look for specific information so they are considered to be more qualified. The vast majority of calls are long queues.
A mashup is a web page that contains links to mostly single-purpose software or programs. It is popular with users and is a good link bait.
This data tells search engines what your website is about. It is supervised and developed by an SEO expert or web designer.
This term refers to a short description of the content of a web page and why a user wants to visit it, up to 160 characters. Meta description content is normally displayed below the page title in search engine results as an example of the content on the page. An SEO expert uses your most valuable keywords to create meta descriptions that will appeal to users.
It is claimed to be no longer used by search engines, but there is still a possibility that it is a small variant of the search results algorithm.
Meta tags contain both meta description and meta keywords. It is placed in the HEAD section of your page’s HTML structure and is for search engines, not users.
A metric is a measurement standard used by an analytical program.
Made For Advertisement (MFA)
Such sites are designed as a platform for advertisements.
These sites are the same sites located at different addresses.
Making money from a site means earning revenue from that site. One of the most prominent examples of this application is AdSense.
It is a logarithmic ranking established by MozRank SEOmoz.
These types of links are links that you naturally acquire without having to create them yourself.
Natural Search Results
These search results are the sponsor-free natural results of searches on search engines.
Nofollow is a command contained within the link code that tells bots not to follow a specific link on the page.
With this command, the SEO expert tells the bots that there is no need to index the page or a specific link.
If one site links to another but the second site doesn’t link back to the first, the link is considered non-reciprocal. Non-reciprocal links are less valued in terms of SEO value.
Off-page or off-page SEO practices are the work that an SEO expert does outside of your page to improve your rankings such as link building.
On-Page SEO – On-Page SEO
On-page or on-site SEO practices are everything the SEO expert does on your page to improve your rankings, including adjusting the HTML structure, developing title tags and descriptions, controlling keyword usage, and improving internal link structure.
Organic linking is the development of hypertext links between websites without an explicit contract for link exchange.
Organic Search Results
When you visit a search site like Google, enter your keywords and search, an organic search occurs. Results from this search are organic search results.
Outlink identifies the outgoing link.
It is assigned by the Google algorithm. This value indicates link popularity and trust among other factors.
This is the name you give to your web page and should usually contain keywords related to your business.
It is a series of updates Google releases to weed out questionable or bad practices in SEO.
Pay For Inclusion (PFI)
This is a charging practice for adding a website to a directory or search engine.
PPA – Pay Per Transaction
This functionality is like Pay Per Click (PPC), with the exception that publishers are only paid when a “click” results in an actual conversion.
PPC – Pay Per Click
Pay Per Click is a contextual ad structure that pays for clicks on ads. An example of PPC is Google Ads.
It is a web service. Example: MSN, Yahoo
It refers to the sales terms used by the SEO expert to say that they can do something special to get top rankings.
Ranking Factor – Ranking Factor,
It defines how and why a search engine ranks a page.
A link exchange or reciprocal link.
When a site moves to a new domain, the old domain has to direct the user to the new domain. This method is called redirect.
Referrer String – Router String
A referrer string is the browsing information that the browser hosts. A piece of information is sent as you move from page to page on the web. This information tells you which sites the user was on before they came to a site and helps SEO Professionals understand how visitors came to their site.
Ragional Long Tail – RLT
RLT is a multi-word keyword term that includes a location, city, region, or any other geographic indication.
It is a file in the root directory of the website. It is used to restrict content and inform search engines which areas your site is limited to. Allows you to exclude certain pages from scanning.
It means “Return on Investment”, an analytics software used to weigh the costs and benefits of different SEO programs and determine the return on investment.
RSS is used to receive updates on new content as it is sent to a site. If you have a blog, readers can post a RSS via streaming, so they are alerted when you post new content.
It is a theory that claims that Google puts all new sites in a sandbox, preventing them from ranking well until a certain amount of time passes.
Content copying, usually done with automated bots.
Search Engine – Search Engine – SE
A search engine is a program that searches a document or group of documents for matches associated with a user’s keyword phrase and returns a list of matches based on those searches.
Search Engine Spam – Search Engine Spam
Pages that deceive search engines with keywords, providing inappropriate or non-relevant content.
SEM stands for search engine marketing, which describes actions that include efforts to research and position a site so that it is exposed to the most traffic.
SEO is short for search engine optimization, the process of increasing the number of visitors to your site and reaching high positions in search results.
It is the person responsible for the visibility of your website in search engines. Almost everything related to your website falls under the jurisdiction of the SEO expert.
An SEO consultant does not directly interfere with the website like an SEO expert, but only provides consultancy.
After typing a search query into the search engine, the results you get will be listed on a SERP or search engine ranking page.
A sitemap is a special document created by a webmaster that details the map of all pages on the site. It makes it easy to navigate the site.
A link given to a user or to a topic on social media.
Sites created to share information between individuals, such as Facebook, LinkedIn, and Twitter.
Social Media Marketing – SMM
SMM is promoting a brand or website using social media.
Social Media Poisoning – SMP
SMP is a black hat seo technique that tries to portray a competitor as a spammer, thus damaging their trust or reputation online.
An online activity aimed at hiding the true identity of a person or creating multiple user profiles.
Spam Ad Page
A web page that offers zero value to users with machine-generated text.
It is an application that accidentally changes web pages, increasing the chances of ranking higher in search results.
The person who sends spam, uses spam schemes.
It is a computer program whose purpose is to browse the internet and collect information about websites.
Endless loops of useless links created to catch a spider program.
Landing pages made up of flashy graphics.
Spam blogs that produce worthless content.
A page with no dynamic content or variables is a static page.
The efforts of the SEO specialist to keep users on the site longer to reduce the bounce rate on the site.
Search results with lower rankings but related to a search query appear as a complementary result in the SERP.
Time On Page
The amount of time a user stays on a page before clicking on another page.
The number of visitors to your site is known as “traffic”.
This type of ranking is a method of distinguishing between spam and valuable pages.
White Hat SEO
While black hat SEO practices damage your site, the SEO expert using white hat SEO techniques only improves your site by following best practice guidelines and less manipulative practices.
XML Sitemap The main function of an XML sitemap is to give search engines a map of the URLs your blog contains.
SEo picture is huge. Although it is almost impossible to see the whole picture, knowing the meanings of the above terms and concepts allows you to work more efficiently with an SEO expert and understand it.