Search engine user’s search intention or keyword intent is the reason people do a particular search. Search intention optimization in SEO expertise is the optimization of the content according to the researches done to know what the users are looking for and their expectations.
Search Engine User’s Search Intention
While the search engine, which evaluates the search intention, brings results according to the type of a keyword, it algorithmically evaluates the reason for the general search of that keyword according to the search history, location, demography and many other parameters and makes it a reference for the next search results. establishes (learns) a semantic neuron network.
“Neural networks – Neural networks are a more sophisticated version of feature crossings. In essence, neural networks learn the property intersections that are right for you. “
The importance of focusing on the concept of search intention in SEO expertise is increasing day by day. Let’s explain the purpose of the search with an example:
A user may not know exactly how to express what they are looking for in their first search. Therefore it will start with the simplest keyword. For example: Let’s try to predict the likely rank someone trying to know about backlinks would type into the search bar over a given period.
- Query: “backlink”
- Query: “what is a backlink?”
- Query: “What is a NoFollow backlink?”
- Query: “What is DoFollow Backlink?”
- Query: “Get backlinks”
- Query: “How to get a backlink?”
- Query: “Free backlink sites”
- Query: “What is Domain Authority?”
- Query: “How valuable is Edu backlink?”
- Query: “Quality backlink sources”
As you can see, as long as the user has knowledge “ search purpose “Is relatively changing and makes more specific queries. The more he knows about what he’s just trying to understand at first, the more he begins to dig deeper. This example also applies to keywords of the purchase type. The search intent evolves as the user searches, and it is likely that the final query will be made for purchase, so it is the most valuable. This is the search intention that the SEO expert has optimized by working on.
It is increasingly difficult to attract visitors from search engines, and the concepts of “search intent” or “search intention” as a marketing concept are becoming more and more important SEO specialist tasks.
Where does the concept of search intention stand in the context of content marketing?
The concept of search intent is an optimization that should definitely be taken into account in SEO expertise. The thing is, users’ attention span is short on mobile and voice calls because people often make calls and make decisions on the go.
The faster the content answers readers ‘questions and meets their needs, the less likely they are to leave the page and go to competitors’ sites. Search intent optimization is all about giving the best answer to the needs of the target audience. In other words, it is the efforts of customers to meet their urgent needs and therefore win their hearts.
What are the main search objectives?
Search intent reflects why the user is searching the web. At a simplified level, there are three main search objectives:
- Shopping ( commercial or high intention The searcher is ready to act (buy, join, etc.)
- The Search for Knowledge ( informational The searcher searches for specific information.
- Stroll ( navigational ). These users know which site or brand they want to go to.
More specifically, it may be necessary to consider many types of micro-content search, especially in content planning. For example, in some cases, a searcher expects to find a clear list (steps, check-tool, comparison list, etc.). “Best phones” or “how to” or “ iPhone X vs Samsung X ”type queries. Instead of reading text, searchers of this type look for a comparison or list that they can check out quickly.
In some other cases, searchers are looking for an exact number. For example, “how much money does it cost?” If your product has a complex pricing structure, it is necessary to get users guesswork; because these types of calls are often made for urgently needed things.
Google always tries to show its users better results as quickly as possible, and therefore optimizing search intent to understand each search query at a deeper level, including its content and possible intent has become the key to search visibility.
SEO expert a How does rama determine intention?
While an SEO specialist is trying to define the search intent of the target query, he or she is not immediately able to find information that might help him. Therefore, the first thing he does is to heed his common sense. He tries to imagine what his target customer or visitor audience wants to achieve by typing certain words in the search box.
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This exercise helps to relate to your visitors on a more personal level, as it reminds us that behind each keyword there is a person and therefore a feeling. In addition Google search feature is used. Google not only knows its search intent better, but gives SEO experts lots of tips.
Google search results are now available in a variety of formats, visually and even interactively. Google shows a unique selection of search features for each query, which helps users better guess their results and content.
Signals of information seeking purpose
- Image or Video Results
- Users also searched for
- Rich Snippets
Informational queries usually contain the following words.
- How can I do it
- What are the benefits
- How to do it
The contents created for informational purposes are generally the following.
- blog posts with tips, lists
- how-to videos
- step by step guides
- pdf resources
The main goal of the SEO professional should be to create high quality content that provides useful information about the query. Users want hands-on knowledge and direct answers. This means satisfying the search intent. To add value, create content optimized for search intent.
Rich-format snippets can signal all the micro-purpose species mentioned above. For example, for a search query, if a featured bulleted list is listed, it points out that Google has shown this content format to users as the best choice.
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Commercial search signs
- Google Shopping
- Local Results
- Product carousel
- Brand Carousel
Signs of navigational purpose
- Google brand information panel
- Google sitelinks
- Google site search
These are all solid signs for navigation. Google pretty much knows which particular brand these types of searchers want to go to, so no matter how general the search term is, results will still tend to show that brand.
SEO Expert content a How does it optimize for rama purpose?
The first step is to answer the search query. This is the most obvious way, and like many content marketing tasks, it requires brainstorming and planning. To answer the basic query in the best and most concise way, he puts together a list of article ideas in a spreadsheet and works on planned content formats.
There is also a tool “TextOptimizer” that can facilitate the job of SEO experts in search intent optimization for English sites. This tool extracts search intent tables from Google search results and generates a list of related terms and concepts.